Company Owner

Rick Brunori – CEO

Rick, a Pennsylvania State University graduate with a B.S. in Computer Science, is the president of RBCK Enterprises. He is the cofounder of the company and is responsible for the software development for RB Pool & Spa Point of Sale and Business Management software.

In business for more than 25 years, Rick has worked as a private consultant. He has developed many software programs including tournament scoring and membership software for the Professional Bowlers Association, an environmental science tracking program, and an integrated jukebox/cash register system made for his two bar and restaurant establishments that has been implemented at many other businesses.

Rick is dedicated to the ongoing and future development of the RB Pool & Spa program and works with our Programmers and Tech Support teams to ensure 100% customer satisfaction.


Rachael Pritz – Executive Director

With a Master’s degree from the University of Pittsburgh in 2003, Rachael joined RB Pool & Spa with years of experience in the pool and spa retail industry. Her experience includes using the RB Pool & Spa Business Management software in the day-to-day operations of Valley Pool and Spa Sales. Rachael is well educated in the pool industry, with proficient knowledge about chemical, equipment, and maintenance products. She has a vast understanding of pool and spa business practices and procedures, and can assist our customers in the application of RB Pool & Spa software to exceed their business goals.


Ashe McBrayer

Ashe graduated with an associates in computer science with a specialization in programming. She has recently completed an internship at a gaming company and has experience with the development life cycle as well as QA processes. Ashe brings a vast skill set to the RB team; her various work in the gaming industry gives her a unique insight to the user experience.

Gary Dezern

Gary brings over two decades of software development experience to RB Pool & Spa, ranging from embedded and gaming systems to medical/pharmaceutical systems and communication software. As part of the team developing the next generation of retail business systems, Gary hopes to share his extensive experience and knowledge to create the best possible solutions for the future of your business.

Scott Stairs, Jr.

Scott is a 2004 graduate of St. Vincent College with a B.S. in Computing & Information Science. Joining the RB Pool & Spa team in April 2007, Scott has extensive experience with databases and spent time working with a large, well-known television manufacturer and their staffing agency. Scott works closely with the team of Support Technicians to ensure our customers are getting the highest level of support possible. He has also played a key role in developing some major aspects of the POS software including a variety of reports and the Return Goods module, while working hard to keep the software working in a consistent and efficient manner.

Account Management

Damon Sarrocco

Damon graduated from The University of Akron with a Bachelor’s degree in Communication and Public Relations. His experience includes 15 years of outside sales and account management to business owners just like you. He will work diligently to assess your business needs and ensure that RB provides the right solutions for your Pool and Spa business.

Support Technicians

Andrew King

Andrew joined the technical support staff in November 2015. After serving in the Air Force, Andrew earned an Associates degree in Information Science and Technology from Pennsylvania State University.  Andrew is actively pursuing further educational opportunities in order to increase his skill set and he recently added experience in web and database development.

Eric Saut

Eric earned his Associates degree in Computer Science and shortly thereafter joined the RB Pool & Spa support team. He has experience in many different programming languages. Eric is currently considering his options in continuing his education. He looks forward most to helping you with all your support needs!

Jim Lundberg

With over 10 years’ experience supporting Point Of Sale software, Jim joined the technical support staff in March of 2016. Jim has an Associate Degree in Multimedia Business from the Art Institute of Pittsburgh & a background in Graphic Design and Video Production. He is using those skills to produce new marketing and training videos for RB Pool & Spa.

Logan Krause

Logan has joined RB Pool & Spa in the midst of completing his bachelor’s degree in Computer Science. He brings with him a wide variety of experience with a plethora of operating systems and languages. Logan also has an immense amount of hardware knowledge from his own personal experiences from building servers, workstations and even personalized liquid cooling solutions. Logan is excited to put his skills and knowledge to use at RB Pool & Spa.

Luke Smith

Luke has his Bachelors of Science degree in Business Technology Support and Training from Indiana University of Pennsylvania. Luke joined the team in September 2015, and has caught on quickly to RB Control System’s software. He now provides exceptional support and is willing to help with any of your support needs! Luke is fluent in web development and takes part in the RB Pool & Spa website development.

Patrick Parme

Patrick attended The University of Baltimore for his bachelor’s degree in Simulation and Digital Entertainment. With an extensive background in Designing Technologies and Programing, he has a working understanding of how clients can more easily understand their technologies. He is excited to join RB Pool & Spa team, and provide customers with excellent easy to understand support!

Software & Training Specialist

Rita Randall

Rita is very excited to be a part of our team. She is currently pursuing a degree in Health Information Science. Rita brings with her over 20 years of experience training individuals on custom software systems in the healthcare and retail fields. Rita was brought on board with RB to train new customers on software setup and implementation. She will also be traveling onsite to train those customers who prefer an in person experience. Rita’s goal is to ensure RB Pool & Spa customers are receiving the greatest return on their software investment.

Jason Pugh

With a Ph.D. in Instructional Management and Leadership from Robert Morris University, Jason joined the RB Pool & Spa team with over 10 years of teaching, training, and development experience. Jason has a wealth of knowledge with conducting synchronous and asynchronous trainings, and developing course sessions for both live and online training sessions. He also has years of experience utilizing instructional design and technical writing techniques for more streamlined videos and help files. Jason is excited to provide our customers with high-quality, engaging training sessions to better support their business needs!


Kellie Jo Santoro

With over 25 years of experience, Kellie Jo brings a unique blend of accounting, customer service and audit expertise to RB Pool & Spa. With diverse experience in the construction, service and transportation industries, she has extensive knowledge of financial statement preparation, regulatory compliance auditing and day to day business accounting.

Industry Adviser

Corinne Kraft

Corinne Kraft is a co-founder and previous Chief Operating Officer of RBCK Enterprises, Inc. (RB Pool & Spa). She is President of Valley Pool and Spa in Pittsburgh, Pa. (since 1987), which has grown to five retail locations.

Corinne’s goals and ongoing commitment to the pool and spa industry include helping others operate their business more efficiently and profitably. She is a past member of the Association of Pool & Spa Professional’s Retailer’s Council, and since 2006 has been presenting live seminars at conferences on the use of technology in business, inventory control, how to increase retail sales, and various chemical training classes. She had an integral role in the creation and launch of Haviland’s Caribbean Blue Chemical brand and has written articles published in Pool & Spa Marketing and Spa Retailer.

In 2007, Corinne founded Halloween Dreams to Screams, a seasonal retail Halloween costume business. In addition to her career in business, Corinne plays the violin in the Edgewood Symphony Orchestra, currently holds the position of Vice President of the non-profit organization, and was the recipient of the WQED and Dominion Foundation’s Volunteer in the Arts Award and Volunteer of the Year Award in 2011.