Layaways are a great way to get people to buy pools, spas and products in the pre-season, or to buy what that they can’t afford right now. Layaways also have the added advantage of generating cash flow in the off season and bringing customers into your store on a regular basis to make payments. This will give you the chance to show them new products and add on to the sale.
Use the fact that you offer free layaways as a selling point in your marketing and promotions. Many of your competitors may not be offering them so it will give you an edge.
Layaways are a great way to secure early pool sales and take those customers off the market.